Law firms take their holiday cards very seriously--after all, they are marketing tools--but not so seriously that they can't be fun. Here are some notable cards from the last few years, organized by theme (note: these cards have background music):
- The legal-disclaimer-is-funny theme. In 2008 Pillsbury Winthrop made sure the card's recipients were fully apprised of the dangers of snowballs. This year the Wall Street Journal Law Blog declared Manatt, Phelps & Phillips's card to be the best of the 2010 season. Manatt's card takes a meta approach, humorizing the card design process. The disclaimer in Manatt's card is very similar to those used in Akin Gump's 2009 card, which won Above the Law's 2009 holiday card contest.
- The do-gooders theme. Howard Rice donated the savings from skipping the paper card in 2009 to charity, inviting the recipients of its electronic card to select the charity. Dickstein Shapiro sponsors an art contest every year at a public high school in Washington D.C. and features the winning artwork on its holiday card. In 2007, Stearns Weaver thanked clients for making this really large gift possible.
- The solidarity-with-clients theme. Grodsky & Olecki represented some members of the Writers' Guide during the strike in 2007 and reflected that representation in their card. I would like to see this theme used more often.
Is it just me, or do almost all of these cards feature music written by the same person?
Happy holidays, and please--wear your Snuggie properly.